No! You need research for this question and we can provide you with answering this question. Understanding your target audience is extremely important. Let us assume that you are marketing organic spa products. Your targeted audience will not be male consumers in their late 50’s, they will be teens and women in their early twenties, thirties and even forties perhaps. At this point, think of the social media platforms they would commonly refer to for such products. This is how you will evaluate whether your business should be on Facebook, Instagram, Twitter, Youtube or LinkedIn.